OUR STORY
We want to create a world where physical wellness is redefined... not as a fleeting aesthetic, but as a sustainable, fulfilling way of life. We envision a global community united by their commitment to living stronger, longer and more empowered lives.
Where it all began...
Core Shift was born out of a deep passion for helping people prioritize their well-being in a sustainable way.

In 2019, Joshua Charles, found himself at a crossroads. Inspired by his personal journey of recovery, growth and a commitment to honor the one body we’re given, he began building a training philosophy centered on purposeful living.

What started with a single client evolved into a movement.

As Joshua’s client base expanded, the need for a scalable solution that could touch lives beyond his personal reach became clear.

With this realization, Core Shift was formed. A movement built on the idea of creating a lifestyle revolution, not just a fitness program. Core Shift is now a thriving collaboration led by a team of innovators united by a shared purpose: to shift the way people think about their health and fitness.
Our Core Pillars
The foundation of the revolution.
Move With Purpose
We prioritize functional strength... building the kind of strength that enhances daily life and supports longevity. Mobility is equally important, ensuring that clients can move freely and safely through all stages of life.
Food As Fuel
We believe that nutrition is a key component of long-term health, it's the foundation of your strength and wellness. It’s not about dieting... it’s about nourishing your body with the right foods to fuel your workouts and your life.
Mind To Muscle
We believe that true physical transformation begins with the mind. Every exercise is performed with intentional focus, connecting the mind to the muscle being worked. This mindful movement enhances body awareness, improves form and maximizes the effectiveness of each workout.
Our Core Team
Core Shift is powered by these amazing humans.
  • Joshua Charles
    Founder + CEO
  • Kyra Barker
    COO + Executive Board Member
  • Shenelle Jordan
    Executive Board Member
  • Jonetta Charles
    Executive Board Member
The Visionary behind Core Shift.

Core Shift was founded by Joshua Charles, an ISSA-certified Master Trainer with expertise in strength and conditioning, nutrition, transformation coaching and more. After experiencing his own journey of resilience and recovery, Joshua has made it his mission to help others honor their bodies and live stronger, healthier lives.
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